Carrefour: When proximity OOH becomes a media communication.


We manage Carrefour local media advertising for more than 130 points of sales in Italy, establishing a one-to-one relationship with each store manager and making a widespread check of the OOH assets from local campaign to proximity road signs.

We keep a constant monitoring of OOH sites, cooperating with local contractors going beyond standard outdoor networks, ensuring a full control on all communication patterns and budgets for each point of sales.

What we do for Carrefour:

Existing available positions audit

Target area coverage analisys and road signs optimization

Buying, monitoring, renewals and reporting management. 

Local outdoor campaigns

Long-term road signs

Road signs management from bureaucratic procedure to installation and maintenance