Benetton: a unique relationship between creativity and media.
UNITED COLORS OF BENETTON is an icon in the advertising and fashion world, thanks to a strong and unique communication. Since the beginning of the brand history, we have been part of the team which developed the brand strategy together with Oliviero Toscani, Luciano Benetton and the marketing team. In addition to brand advisory, media strategy, planning and buying, we provide an operational service in Italy and abroad to support stores during refurbishing, new openings, renewals or closings, in collaboration with specialized local partners.
We handle national OOH and point of sales activities in the following countries: