United Colors Of Benetton
A Company that has been part of the worldwide fashion industry for over 40 years… Today Benetton Group is one of the best-known fashion companies in the world…” Over 20 years partnership boosting Benetton worldwide communication!
Centralized management of media activities at International level, with complete control on media planning and buying, with evident advantages of flexibility, efficiency and cost effectiveness
Bringing creative campaigns to the final consumer with high media coverage and providing great brand reputation and building a ‘corporate image, perfect expression of United Colors of Benetton logo.
Boosting the expantion of retail network with the advertising communication throughout the world, maintaining the central control of creativity and media.
The original strategy (press + OOH) has gradually evolved to a strategy focused on web and recently from web to TV. OOH is still part of the media mix mostly aimed to local support (keeping up the awareness and leading traffic towards shop).