Carrefour: When proximity OOH becomes a media communication.
We manage Carrefour local media advertising for more than 130 points of sales in Italy, establishing a one-to-one relationship with each store manager and making a widespread check of the OOH assets from local campaign to proximity road signs.
We keep a constant monitoring of OOH sites, cooperating with local contractors going beyond standard outdoor networks, ensuring a full control on all communication patterns and budgets for each point of sales.