Roleski

Roleski

A modern and dynamic enterprise that delivers sauces and dressing/topping products in the Polish market

Achievements

2 supermarket chains out of 4 in Poland have included Rolesky products in their shelves

Strategic objective

To increase sell out in retail channels

To enhance brand image  and get products into shelves of main international supermarket chains in Poland

Commercial insigtht

Multiple products as key to get in  one or more saucery segments

Media strategy

  • Heavy weight campaing during sell-in high season , on  TV, OOH and press media
  • The ‘’fashion’’ creative treatment allowed a TV channels selection for an high evolved audience
  • Enlargement of the online activities and social interaction with the consumers’  community