Replay

Replay

  • Genova - 2007

  • Genova - 2007

  • Napoli - 2007

  • Bologna - 2008

  • Pescara - 2009

  • Verona - 2009

  • Bari - 2009

  • Genova - 2009

  • Bolzano - 2011

  • Genova - 2012

  • Milano - 2012

  • Milano - 2012

  • Genova - 2012

  • Milano - 2013

  • Milano - 2013

  • Milano - 2013

  • Parigi - 2013

  • Roma - 2013

  • Firenze - 2013

  • Ibiza - 2014

  • Ibiza - 2014

  • Ibiza - 2014

  • Lyon - 2014

  • Milano - 2014

  • Parigi - 2014

  • Parigi - 2015

  • Parigi - 2015

  • Parigi - 2015

  • Cannes - 2015

  • Parigi - 2015

Established in 1981 Fashion Box S.P.A has been the synonym for the highest standards in the denim sector with the brands REPLAY, REPLAY & SONS, e WE ARE  REPLAY. The Italian group creates, promotes and distributes casual wear, accessories and footwear for men, women and children.

From 2006 up today the company has used OOH advertising in different and articulated ways.

Achievements

Maintenance of an high brand recognition in the Italian and main European markets

Strategic objective

Following with OOH the several communication needs of the brand in the various periods.

Commercial insigtht

From local support to impactful actions for corporate brand awareness.

Media strategy

Exploitation of classical OOH on national basis during period 2007-2012 and high impact sites in strategic locations for the brand awareness consolidation  in the last years.