Established in 1981 Fashion Box S.P.A has been the synonym for the highest standards in the denim sector with the brands REPLAY, REPLAY & SONS, e WE ARE REPLAY. The Italian group creates, promotes and distributes casual wear, accessories and footwear for men, women and children.
From 2006 up today the company has used OOH advertising in different and articulated ways.
Maintenance of an high brand recognition in the Italian and main European markets
Following with OOH the several communication needs of the brand in the various periods.
From local support to impactful actions for corporate brand awareness.
Exploitation of classical OOH on national basis during period 2007-2012 and high impact sites in strategic locations for the brand awareness consolidation in the last years.