Gruppo Coin is leader in the Italian apparel retail market and operates under several brands to meet different market needs
Coin – Coin Casa department stores dedicated to clothing, beauty and home decoration
Coin Excelsior department stores premium with special selection of luxury goods
Ovs 800 clothing shops for women, men and children at the best possible price
Upim department store for families for a convenient and affordable shopping
BluKids kids (0 – 14 yo) brand of Upim
Constant development of stores on the Italian territory and significant approach to foreign markets with dominant use of dominant media for the creation of brand awareness. Direct planning and buying on the International markets with straight contacts with local media for launching new openings and supporting commercial activities and point of sale promotions
Corporate awarness and commercial support to the group brands towards the different targets.
Supporting with advertising the expansion of the department stores and of the shops chain.
Using different media suitable for achieving the strategic objectives for the different brands. From print to television, from OOH to radio, from web to guerrilla for talking to the active targets.