Gruppo Coin

Gruppo Coin

  • Bologna - 2011

  • Reggio Emilia - 2012

  • Turin - 2012

  • Milan - 2012

  • Milan - 2012

  • Milan - 2012

  • Milan - 2012

  • Stradella - 2012

  • Colleferro - 2012

  • Milan - 2012

  • Milan - 2012

  • Milan - 2012

  • Milan - 2012

  • Treviso - 2012

  • Milan - 2013

  • Rome - 2013

  • Milan - 2013

  • Milan - 2013

  • Verona - 2013

  • Milan - 2013

  • Rome - 2013

  • Milan - 2013

  • Reggio Emilia - 2013

  • Reggio Emilia - 2013

  • Rome - 2014

  • Milan - 2014

  • Corciano - 2014

  • Oristano - 2014

  • Milan - 2014

  • Collegno - 2014

  • Milan - 2014

  • Orio Al Serio - 2014

  • Milan - 2015

  • Venice - 2015

  • Naples - 2015

  • Florence - 2015

  • Milan - 2015

  • Milan - 2015

  • Alessandria - 2015

  • Catania - 2015

  • Rome - 2015

  • Milan - 2015

  • Milan - 2015

  • Bologna - 2015

  • Milan - 2016

  • Bergamo - 2016

  • Naples - 2016

  • Rome - 2016

  • Bellinzago - 2016

  • Milan - 2016

  • Rome - 2016

  • Bari - 2016

  • Bologna - 2016

  • Milan - 2016

  • Milan - 2016

  • Fano - 2016

  • Milan - 2016

  • Merano - 2016

  • Palermo - 2016

  • Cesao Boscone - 2016

Gruppo Coin is leader in the Italian apparel retail market and operates under several brands to meet different market needs

Coin – Coin Casa  department stores dedicated to clothing, beauty and home decoration

Coin Excelsior    department stores premium with special selection of luxury goods

Ovs  800 clothing shops for women, men and children at the best possible price

Upim     department store for families for a convenient and affordable shopping

BluKids    kids (0 – 14 yo) brand of Upim

Achievements

Constant development of stores on the Italian territory and significant approach to foreign markets with dominant use of dominant media for the creation of brand awareness. Direct planning and buying on the International markets with straight contacts with local media for launching new openings and supporting commercial activities and point of sale promotions

Strategic objective

Corporate awarness and commercial support to the group brands towards the different targets.

Commercial insigtht

Supporting with advertising the expansion of the department stores and of the shops chain.

Media strategy

Using different media suitable for achieving the strategic objectives for the different brands. From print to television, from OOH to radio, from web to guerrilla for talking to the active targets.