Bata

Bata

  • Milan - 1995

  • Milan - 2004

  • Milan - 2004

  • Rome - 2005

  • Venice - 2006

  • Rome - 2008

  • Milan - 2009

  • Florence - 2010

  • Milan - 2010

  • Milan - 2011

  • Rome - 2013

  • Milan - 2014

  • Milan - 2014

  • Valencia - 2014

  • Paris - 2014

  • Rome - 2016

  • Milan - 2016

  • Milan - 2016

Bata is a family-owned global footwear and fashion accessory manufacturer and retailer with acting headquarters located in Lausanne, Switzerland. The organization has a retail presence of over 5000 retail stores in more than 70 countries and production facilities in 18 countries.

Achievements

Relaunching the brand as fashion label "on the go"

Strategic objective

Development of brand awareness and emphasize the solidity of tradition and innovation capacity.

Commercial insigtht

Supporting the commercial activity of shops, also expressly in local key.

Media strategy

Flexibility in media choices, according to the periods, the type of creativity and the specific commercial operations in two main seasons.